Is it time to hire a publicist?

Saskia Brussaard, the president of Crave PR, was interviewed by Kim Shiffman for a Globe and Mail article: “Is it time to hire a publicist?”

Read about Denise Wild’s “challenge”: The owner of The Sewing Studio and Love Sewing wants to tap into the power of publicity.

So should the former fashion-magazine editor hire a publicist to promote her small business and free herself to launch her latest initiative: online sewing classes and an instructional DVD?

Check out what our Globe and Mail Challenge series experts Saskia Brussaard of Crave PR, Jen DeTracey of Lift Strategies and Samie Kennedy of Booty Camp Fitness – told reporter Kim Shiffman (Twitter @Shiffman) on page B7 in the May 24 issue of Globe and at

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