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Love Your Lentils Canada!

May 3, 2013 | 0 Comments

Canadian Chef Michael Smith challenges Home Chefs and Food Bloggers to get creative with lentils Vote for your favourites, Canada Saskatoon, SK, May 2, 2013 – Canadian Lentils in partnership with Chef Michael Smith announced today the Love Your Lentils Canada competition, which challenges home chefs and food bloggers to develop and adapt recipes that…

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Cravings: What’s new on Toronto’s street food scene?

August 16, 2012 | 0 Comments

Until recently, if you wanted on-the-go street-side fare in Toronto you had a choice between “street meat” from the vendor on the north or south side of the street. That was then. This is now. Today, mobile kitchens are sprouting up in unexpected places: in the back of purpose-built trucks. On a corner near you,…

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Is it time to hire a publicist?

May 24, 2012 | 0 Comments

Saskia Brussaard, the president of Crave PR, was interviewed by Kim Shiffman for a Globe and Mail article: “Is it time to hire a publicist?” Read about Denise Wild’s “challenge”: The owner of The Sewing Studio and Love Sewing wants to tap into the power of publicity. So should the former fashion-magazine editor hire a…

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Discover Lentils with Chef Michael Smith

May 7, 2012 | 0 Comments

Earlier this year, Crave PR was chosen by the Saskatchewan Pulse Growers to launch the “Discover Lentils” campaign featuring Celebrity Chef Michael Smith.  Chef Smith is lovely to work with *and yes, he is even taller than he looks on camera!)  In addition to national media relations, Crave PR coordinated an exclusive event for VIP…

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What Do You Crave?