Until recently, if you wanted on-the-go street-side fare in Toronto you had a choice between “street meat” from the vendor on the north or south side of the street. That was then. This is now. Today, mobile kitchens are sprouting up in unexpected places: in the back of purpose-built trucks. On a corner near you,…Crave more? Read on!
Saskia Brussaard, the president of Crave PR, was interviewed by Kim Shiffman for a Globe and Mail article: “Is it time to hire a publicist?” Read about Denise Wild’s “challenge”: The owner of The Sewing Studio and Love Sewing wants to tap into the power of publicity. So should the former fashion-magazine editor hire a…Crave more? Read on!
Crave PR loves helping companies like Planters Canada tell Canadians about their good news – especially when that news is good for the environment. The new containers look great, plus who doesn’t love Planters! Read all about it in the Toronto Sun and Ecoki.com. Planters Canada goes nuts for the environment More than 1 million…Crave more? Read on!
We love Chef Jamie Oliver and his Good Food Revolution, which is why we were delighted to be hired by Shalit Foods, the Canadian distributor of Jamie Oliver’s line of food, to introduce Toronto media to the tasty grocery products. We loved the Walnut and Red Pepper Pesto. Media coverage garnered included Best Health magazine,…Crave more? Read on!
Earlier this year, Crave PR was chosen by the Saskatchewan Pulse Growers to launch the “Discover Lentils” campaign featuring Celebrity Chef Michael Smith. Chef Smith is lovely to work with *and yes, he is even taller than he looks on camera!) In addition to national media relations, Crave PR coordinated an exclusive event for VIP…Crave more? Read on!
Last week I attended Nettie Cronish’s Introduction to Vegetarian Cooking class at The Big Carrot. There were around 8 students in the class and we made some delicious and healthy meals. I prepared Nettie Cronish’s Neatballs, which turned out very well. Here’s the recipe: Ingredients: 1 lb. extra firm tofu, crumbled 2 tbsp. Eden Tamari…Crave more? Read on!
If you’re a marketer and looking to get up to speed about how to leverage social media to grow your business, here are a few books I’ve read recently that I would recommend: Power Friending by Amber Mac The New Rules of Marketing and PR by David Meerman Scott UnMarketing by Scott StrattenCrave more? Read on!