Chef Jamie Oliver launches new line of sauces in Canada

We love Chef Jamie Oliver and his Good Food Revolution, which is why we were delighted to be hired by Shalit Foods, the Canadian distributor of Jamie Oliver’s line of food, to introduce Toronto media to the tasty grocery products. We loved the Walnut and Red Pepper Pesto. Media coverage garnered included Best Health magazine, Toronto Sun, InsideToronto.com, and the Canadian Press.

Jamie Oliver’s range of Mediterranean-inspired foods now widely available across the GTA
Line of pestos, pasta and sauces reflect Jamie Oliver’s passion for honest, lovely food

Toronto, February 10, 2012—Jamie Oliver’s passion for creating honest, simple food led to the development of his range of Mediterranean-inspired food products, now available at Sobey’s Urban Fresh stores across Ontario and more than 140 independent grocery retailers in the Toronto area.

The range of essential Italian staples including such standouts as an award-winning Walnut and Red Pepper Pesto, Free-Range Egg Lasagne, and a Red Onion & Rosmary Pasta Sauce.  The line is also well priced: most of the more than 30 products are priced at under $10.00 (suggested retail price).

Jamie’s love for Italy and everything Italian has been instrumental in shaping his attitude to food. “I love Italy and everything it stands for,” says Jamie, “the wonderful ingredients, the beautiful places, the lovely people and the never-ending passion they have for their families.”

Jamie Oliver wanted to bring a little spirit of this fantastic country to the home cook in a way that is pure and enjoyable. The Jamie Oliver range includes a selection of authentic pasta sauces, pestos, dried pasta, oils, balsamic vinegar and antipasti which are second to none in terms of taste and at a great price; the perfect solution to creating beautiful and delicious family meals.  The range also includes seasoning sachets and grind mills.

Jamie Oliver’s range uses top-quality ingredients. Jamie Oliver’s Green Pesto is made in Liguria – the birthplace of pesto – using locally sourced ingredients where possible. For his Free-Range Egg Lasange, Jamie partnered with Pastificio Fazion, a family business in Verona that specializes in oven-ready lasagne sheets. The pasta sauces are made in Italy, using only the ripest tomatoes and best ingredients.

“These are simple, but lovely sauces that can be tossed with pasta, baked in a lasagne, or used as the base of a fish stew or even a soup,” says Jamie Oliver.

There’s absolutely no reason why a jar of sauce should be seen as boring, says Jamie, who also believes that cooking doesn’t have to be complicated.  With a little bit of basic know-how, cooking tasty food for you, your family and friends can be quite simple.

Product Availability
Jamie Oliver’s Italian foods are now available in Ontario at Sobeys Urban Fresh, Rabba, Valu-mart, T&T and over 140 independent retailers in the Toronto area. In western Canada, Jamie’s herb and spice grind mills can be found at London Drugs.

About Shalit Foods Inc.
The Jamie Oliver range of products are distributed in Canada by Shalit Foods Inc. Shalit Foods Inc. (www.shalitfoods.com) is a Canadian owned supplier of innovative brands for foodservice and retail, with the mission of bringing high quality and healthy brands to its customers. For news and offers, visit www.facebook.com/shalitfoods.

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