If you want to see your product featured in holiday gift guides, you must think ahead. Many magazines work up to six months ahead, which means that July is often the deadline for holiday pitches. For short-lead outlets, like newspapers and TV, September is a good time to start planning your holiday campaign to make sure your story is ready in time for the short-lead holiday gift guide stories that start to appear in mid-November.
To get your product noticed, a creative approach works best…and product samples, great photography and a strong holiday “news hook” are vital. It’s important to catch the reporter’s attention as there is a great deal of competition to get gift ideas featured and limited editorial space. The right positioning is also important – is your product or service a gift for dad, mom, him or her, kids or for hostess, an “ultimate fantasy gift,” a gift for a foodie, or perhaps a “gift under $25”? These are some of the typical categories that reporters cover.
Many reporters collect ideas throughout the year, so it’s never too early to start planning your holiday PR campaign. Contact Crave PR to discuss your holiday gift guide plans.