Crave PR and Canadian Lentils recognized at CAMA Awards

We are proud to announce Crave Public Relations and its client, Canadian Lentils (Saskatchewan Pulse Growers) were awarded the top prize from the Canadian Agri-Marketing Association for best media relations campaign in 2014. “Lentil Hunter with Chef Michael Smith” featured a 5-part web series of Chef Michael traveling to five countries around the world to show the the many ways to enjoy Canadian lentils¬† The national media relations campaign, which also included media and blogger events and a Twitter Party, resulted in outstanding media coverage including BT-Toronto, Toronto Star, Montreal Gazette, Toronto Sun, Canadian Press, and much more.¬† The Awards Gala was held in Ottawa on November 13, 2014. Canadian Lentils also picked up several other CAMA awards including Special Publications (Lentil Hunter Recipe Booklet), Promotional items (Canadian Lentils – Lentils For Every Season Recipe Magazine), Television Commercial (Lentil Hunter Commercial), Total Campaign (Lentil Hunter with Chef Michael Smith), and Best of Show Marketing and Communications (Lentil Hunter with Chef Michael Smith). Congratulations to our wonderful client and their amazing team!

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