Crave PR’s Tips for getting a job at a PR agency

January 7, 2017 | 9 Comments

Job Hunting At Crave PR, we receive several job applications every week – some of them are well-written, but others make us scratch our heads and end up getting filed under “G” (as in garbage). We aren’t hiring right now, but I thought I’d provide some of my best advice to job seekers looking to…

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Lights! Camera! Cook!

June 9, 2016 | 0 Comments

Star of the Show debuts June on Chef Michael Smith Mentors 5 Canadian Food Bloggers for New Cooking Show Have you ever watched a cooking show and thought, “I can do that!”? Well, five lentil-loving Canadian food bloggers did exactly that when they received a thrill of a lifetime to star in their own…

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Client News – February 18, 2016

February 18, 2016 | 0 Comments

Pulse Canada appoints Crave PR Pulse Canada has appointed Crave Public Relations as agency of record for the Canadian launch of International Year of Pulses Burlington, ON, February 18, 2016 ­– Pulse Canada ( has hired Crave Public Relations ( to lead strategy and execution throughout 2016 to promote International Year of Pulses (beans, peas,…

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2016 is International Year of Pulses

February 18, 2016 | 0 Comments

Chef Michael Smith takes the Pulse Pledge and challenges Canadians to eat more beans, peas, lentils and chickpeas International Year of Pulses recognizes pulses as one of the world’s most important foods Canadian pulses—dry beans, dry peas, lentils and chickpeas—are stepping into the spotlight in 2016 as the world celebrates International Year of Pulses (IYP).…

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Toronto Food Events, Festivals, Fundraisers and Fairs

October 19, 2015 | 0 Comments

Many of my clients are looking for ways to raise their profile, sample products or show their support in the community. Sponsoring, partnering or participating in a food event is a great way for your customers to get to know you. Here’s a list of some interesting food-related events in Toronto to consider. To add…

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Pumpkin Quinoa-Chia Muffins

October 6, 2015 | 0 Comments

Fall is the perfect time to make these Pumpkin Quinoa-Chia Muffins. I got this recipe from a friend and have adapted it as I don’t like them too sweet, but you could increase the Agave or Maple Syrup, or use canned pumpkin pie filling with cane sugar. They smell as delicious as they taste! 1…

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Christmas in July?

July 25, 2015 | 0 Comments

If you want to see your product featured in holiday gift guides, you must think ahead. Many magazines work up to six months ahead, which means that July is often the deadline for holiday pitches. For short-lead outlets, like newspapers and TV, September is a good time to start planning your holiday campaign to make…

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Press Release: Eat well at work with Canadian Lentils

February 25, 2015 | 0 Comments

Eating well at work is made easy with dietitian tips and recipes from Canadian Lentils Dietitians celebrate Nutrition Month with Eating 9 to 5! campaign Saskatoon, SK, February 24, 2015—Almost half of Canadians (45%) say that eating healthy meals and snacks while at work is challenging, according to an Ipsos Reid poll conducted for Dietitians…

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Crave PR and Canadian Lentils recognized at CAMA Awards

November 28, 2014 | 0 Comments

We are proud to announce Crave Public Relations and its client, Canadian Lentils (Saskatchewan Pulse Growers) were awarded the top prize from the Canadian Agri-Marketing Association for best media relations campaign in 2014. “Lentil Hunter with Chef Michael Smith” featured a 5-part web series of Chef Michael traveling to five countries around the world to…

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Love Your Lentils Canada!

May 3, 2013 | 0 Comments

Canadian Chef Michael Smith challenges Home Chefs and Food Bloggers to get creative with lentils Vote for your favourites, Canada Saskatoon, SK, May 2, 2013 – Canadian Lentils in partnership with Chef Michael Smith announced today the Love Your Lentils Canada competition, which challenges home chefs and food bloggers to develop and adapt recipes that…

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