Canadian Cravings

Hidden Gems: Terre Bleu Lavender Farm

After what seemed like the second ice age, it looks like summer is finally upon us. If you’ve been dreaming of getting away to the whimsy of the English countryside or the tranquilité of the south of France, cool your jets and look no further than Terre Bleu lavender farm right around the corner in Milton, ON (which is about an hour west of Toronto – a hop, skip and a jump away.)

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Crave PR’s Tips for getting a job at a PR agency

Job Hunting At Crave PR, we receive several job applications every week – some of them are well-written, but others make us scratch our heads and end up getting filed under “G” (as in garbage). We aren’t hiring right now, but I thought I’d provide some of my best advice to job seekers looking to…

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Lights! Camera! Cook!

Star of the Show debuts June on Lentils.ca Chef Michael Smith Mentors 5 Canadian Food Bloggers for New Cooking Show Have you ever watched a cooking show and thought, “I can do that!”? Well, five lentil-loving Canadian food bloggers did exactly that when they received a thrill of a lifetime to star in their own…

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Client News – February 18, 2016

Pulse Canada appoints Crave PR Pulse Canada has appointed Crave Public Relations as agency of record for the Canadian launch of International Year of Pulses Burlington, ON, February 18, 2016 ­– Pulse Canada (pulsecanada.com) has hired Crave Public Relations (cravepr.com) to lead strategy and execution throughout 2016 to promote International Year of Pulses (beans, peas,…

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2016 is International Year of Pulses

Chef Michael Smith takes the Pulse Pledge and challenges Canadians to eat more beans, peas, lentils and chickpeas International Year of Pulses recognizes pulses as one of the world’s most important foods Canadian pulses—dry beans, dry peas, lentils and chickpeas—are stepping into the spotlight in 2016 as the world celebrates International Year of Pulses (IYP).…

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Toronto Food Events, Festivals, Fundraisers and Fairs

Many of my clients are looking for ways to raise their profile, sample products or show their support in the community. Sponsoring, partnering or participating in a food event is a great way for your customers to get to know you. Here’s a list of some interesting food-related events in Toronto to consider. To add…

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Pumpkin Quinoa-Chia Muffins

Fall is the perfect time to make these Pumpkin Quinoa-Chia Muffins. I got this recipe from a friend and have adapted it as I don’t like them too sweet, but you could increase the Agave or Maple Syrup, or use canned pumpkin pie filling with cane sugar. They smell as delicious as they taste! 1…

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Christmas in July?

If you want to see your product featured in holiday gift guides, you must think ahead. Many magazines work up to six months ahead, which means that July is often the deadline for holiday pitches. For short-lead outlets, like newspapers and TV, September is a good time to start planning your holiday campaign to make…

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Press Release: Eat well at work with Canadian Lentils

Eating well at work is made easy with dietitian tips and recipes from Canadian Lentils Dietitians celebrate Nutrition Month with Eating 9 to 5! campaign Saskatoon, SK, February 24, 2015—Almost half of Canadians (45%) say that eating healthy meals and snacks while at work is challenging, according to an Ipsos Reid poll conducted for Dietitians…

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Crave PR and Canadian Lentils recognized at CAMA Awards

We are proud to announce Crave Public Relations and its client, Canadian Lentils (Saskatchewan Pulse Growers) were awarded the top prize from the Canadian Agri-Marketing Association for best media relations campaign in 2014. “Lentil Hunter with Chef Michael Smith” featured a 5-part web series of Chef Michael traveling to five countries around the world to…

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Love Your Lentils Canada!

Canadian Chef Michael Smith challenges Home Chefs and Food Bloggers to get creative with lentils Vote for your favourites, Canada Saskatoon, SK, May 2, 2013 – Canadian Lentils in partnership with Chef Michael Smith announced today the Love Your Lentils Canada competition, which challenges home chefs and food bloggers to develop and adapt recipes that…

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Cravings: What’s new on Toronto’s street food scene?

Until recently, if you wanted on-the-go street-side fare in Toronto you had a choice between “street meat” from the vendor on the north or south side of the street. That was then. This is now. Today, mobile kitchens are sprouting up in unexpected places: in the back of purpose-built trucks. On a corner near you,…

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Is it time to hire a publicist? Crave PR quoted in the Globe and Mail

Saskia Brussaard, the president of Crave PR, was interviewed by Kim Shiffman for a Globe and Mail article: “Is it time to hire a publicist?” Read about Denise Wild’s “challenge”: The owner of The Sewing Studio and Love Sewing wants to tap into the power of publicity. So should the former fashion-magazine editor hire a…

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Planters Canada goes nuts for the environment

Crave PR loves helping companies like Planters Canada tell Canadians about their good news – especially when that news is good for the environment.  The new containers look great, plus who doesn’t love Planters! Read all about it in the Toronto Sun and Ecoki.com. Planters Canada goes nuts for the environment More than 1 million…

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Chef Jamie Oliver launches new line of sauces in Canada

We love Chef Jamie Oliver and his Good Food Revolution, which is why we were delighted to be hired by Shalit Foods, the Canadian distributor of Jamie Oliver’s line of food, to introduce Toronto media to the tasty grocery products. We loved the Walnut and Red Pepper Pesto. Media coverage garnered included Best Health magazine,…

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Discover Lentils with Chef Michael Smith

Earlier this year, Crave PR was chosen by the Saskatchewan Pulse Growers to launch the “Discover Lentils” campaign featuring Celebrity Chef Michael Smith.  Chef Smith is lovely to work with *and yes, he is even taller than he looks on camera!)  In addition to national media relations, Crave PR coordinated an exclusive event for VIP…

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Nettie’s Neatballs

Last week I attended Nettie Cronish’s Introduction to Vegetarian Cooking class at The Big Carrot. There were around 8 students in the class and we made some delicious and healthy meals. I prepared Nettie Cronish’s Neatballs, which turned out very well. Here’s the recipe: Ingredients: 1 lb. extra firm tofu, crumbled 2 tbsp. Eden Tamari…

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Recommended Reading for Marketers

If you’re a marketer and looking to get up to speed about how to leverage social media to grow your business, here are a few books I’ve read recently that I would recommend: Power Friending by Amber Mac The New Rules of Marketing and PR by David Meerman Scott UnMarketing by Scott Stratten

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