We put you in the spotlight
A boutique agency with BIG ideas
Crave PR is a boutique public relations and marketing agency with a focus on all things good: Food, Wine, Agriculture, Nutrition, Health, Wellness, Sustainability, and Lifestyle. Crave PR was founded in 2009 and is led by Saskia Brussaard, a savvy business communicator with 20 years of experience in marketing and PR.
We collaborate with a team of senior professionals in Montreal, Vancouver, Toronto, and New York.
Our boutique firm is nimble, responsive and delivers more personalized service, efficiency and results.
We work on short- and long-term campaigns for brands, consumer products and services, agricultural marketing boards and wineries, not-for-profits, associations, government, and personalities seeking representation.
Media Relations & Strategic Counsel
Crave Public Relations conducts a wide range of public relations programs, events and campaigns to tell the media about your brand's story.
We work seamlessly with your team. Bring us to the table when you need additional brainpower during strategic communications planning. Or, hire us for a one-day intensive media coaching session to refine your media interview skills.
Influencers have gained momentum in recent years becoming more sophisticated, professional and savvy. They continue to prove themselves indispensable and powerful ambassadors for brands. We have cultivated relationships with tastemakers and influencers (bloggers, chefs, dietitians, talent/personalities) and work with them to develop programs that garner attention and build your brand following.
Digital & Social Marketing & Advertising
Crave PR develops comprehensive media strategies that combine social, digital and influencer networks to help develop audiences and promote your brand. We also assist with ad buying to boost campaign reach.
Strategic Partnerships & Sponsorships
Crave PR identifies strategic partners, synergies and opportunities to elevate your brand, including participation at festivals, trade shows, events, or with other brands, charitable associations or other organizations.
Crave PR develops content (recipes, photography, graphics, video) as part of broader campaigns to tell your story through a variety of traditional, digital and social channels.
"There is no love sincerer than the love of food"
George Bernard Shaw
Strategy and Planning
Press Release Distribution & Pitching
Interview Booking & Coordination
Media and Message Training
Media Auditing, Monitoring and Analysis
Blogger / Influencer Relations
Chef / Culinary Talent Recruitment
Dietitian Engagement & Education
Sponsorships and Partnerships
Writing and Editing
Trade and Consumer Show Support
Digital and Social Marketing & Advertising
Content Development and Distribution
Canadian Cravings Blog
After what seemed like the second ice age, it looks like summer is finally upon us. If you’ve been dreaming of getting away to the whimsy of the English countryside or the tranquilité of the south of France, cool your jets and look no further than Terre Bleu lavender farm right around the corner in Milton, ON (which is about an hour west of Toronto – a hop, skip and a jump away.)Crave More? Read on!
Job Hunting At Crave PR, we receive several job applications every week – some of them are well-written, but others make us scratch our heads and end up getting filed under “G” (as in garbage). We aren’t hiring right now, but I thought I’d provide some of my best advice to job seekers looking to…Crave More? Read on!
Star of the Show debuts June on Lentils.ca Chef Michael Smith Mentors 5 Canadian Food Bloggers for New Cooking Show Have you ever watched a cooking show and thought, “I can do that!”? Well, five lentil-loving Canadian food bloggers did exactly that when they received a thrill of a lifetime to star in their own…Crave More? Read on!
Pulse Canada appoints Crave PR Pulse Canada has appointed Crave Public Relations as agency of record for the Canadian launch of International Year of Pulses Burlington, ON, February 18, 2016 – Pulse Canada (pulsecanada.com) has hired Crave Public Relations (cravepr.com) to lead strategy and execution throughout 2016 to promote International Year of Pulses (beans, peas,…Crave More? Read on!
Saskia Brussaard, President